Trading Dark Chocolate with Seth Godin

I knew Seth Godin was big on dark chocolate, so I carried a slab of the best from South Africa all the way to Webflow Conf NYC.

By pure luck, I bumped into him at the elevator. I pulled it from my top pocket - where it had been waiting all day - and said, “Seth, this is the best dark chocolate from South Africa.” He lit up. “Wow, incredible!”

But lightning struck twice. After his talk, as I rushed off to a meeting in Brooklyn, I ran into him again. This time, he reached into his blazer and handed me his own dark chocolate.

ps. the best dark chocolate from South Africa is Honest Chocolate (the original 70% one)

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